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Polaroid and Lady Gaga Announce Grey Label
Polaroid and its Creative Director, Lady Gaga, have unveiled Polaroid Grey Label, an original line of products co-designed with Lady Gaga.
Instant Photography is back with the Polaroid Two
AUCKLAND, May 25, 2010 – Summit Global Group together with Hagemeyer Brands Australia is pleased to announce the launch of the new Polaroid Two Instant Digital Camera in Australia and New Zealand.
Polaroid Brand Ushers in the NEW
AUCKLAND, May 5, 2010 – Summit Global announces the continued appointment of Hagemeyer Brands as exclusive distributor for Polaroid products in Australia and New Zealand. Following the June 2009 announcement that Summit Global Group signed an exclusive 5-year license agreement for use of the Polaroid Brand in a number of digital imaging categories, Summit Global announced that they have obtained worldwide rights to distribute instant film also under the Polaroid brand. The exclusive license agreement with PLR IP Holdings, LLC, the owners of the Polaroid brand, is expected to generate 1.3 billion in retail sales.
MIT Museum Receives 70 Years of Polaroid® History in Donation from PLR IP Holdings
CAMBRIDGE, Mass. (May 5, 2010) MIT Museum announced today that PLR IP Holdings, LLC (PLR), the owner of the Polaroid brand, has donated a collection of classic Polaroid products and prototype designs from its 73-year archive.
Lady Gaga Leads Polaroid Creative Session in Tokyo
On Saturday April 17th, Lady Gaga, the Polaroid Creative Director, led a creative team meeting in Tokyo to collaborate on designs for upcoming co-branded products. Tokyo was an inspirational setting for the meeting, and Lady Gaga was truly visionary in her role. The excitement for these upcoming products was palpable, the joy and spirit of Lady Gaga touched everyone in the room. We can’t wait to share more about the creative process and these one-of-a-kind products.
Welcome to the Polaroid Movement: Instant Photography is Back
AUCKLAND, 3 June, 2010 - Fans of the Polaroid brand worldwide were devastated about the death of instant film. Now those fans can rejoice again: Polaroid instant photography is back. A worldwide group of creative voices has joined together because of their love of instant film photography and sharing. The “Polaroid Movement” unites creative minds, leading instant and digital imaging technologies and iconic photographers. For those who love the Polaroid brand and the sheer thrill of instant photography, the future is bright.